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A look back on the Financer year 2018

  • 24 January, 2020
  • 3 min read
  • Read Icon3285 reads

In 2018 Financer accelerated it’s already impressive growth rate and set new records. Within this year, our team has managed to exponentially increase both our monthly traffic and conversion rates, elevating our profitability to more than tenfold since last year. Our business had had the largest market expansion since it’s inception, and our position in international finance is now stronger than ever.  What follows below is what we have proudly achieved within the year 2018.

485% Increase in Monthly Traffic

The website has seen a 485% increase in averaging monthly visitors compared to the previous year. On average 310,000 unique users visited monthly our pages throughout 2018, resulting in total traffic of 3,7 Million.

In fact, that exceptional growth had placed our website among the top-performing new sites in the Fintech industry. On average, we have seen a typical month to month growth that ranged from 5%-20%, and according to our analysis, the same trend will continue in 2019.

financer mobile desktop loan comparison tool

More Than Half Million Offer Clicks

Due to drastic improvements in our user interface and our website loading speed, the average loan offer click-through rates per unique visitor have reached 15.1%.

Such improvements resulted in a total of more than 561 thousand offer clicks during 2018 of relevant traffic that was sent to lenders and banks.

The improvement in traffic was not just in absolute numbers but also qualitative. That was evident by both the improvement in loan conversion rates (approximately 1%) and in average loan amounts.

Those drastic advancements resulted in issuing loans of an approximate value of $44,038,848 by our financial partners, a figure that is almost tenfold of that of the previous year.

On average each of our partners got 635 new leads that were a direct result from our website referrals. That is almost triple the leads from 2017.

12 New Markets Added

In 2018, 12 new markets were added managed by local managers with expertise on finance. That brings the number of the total markets that is offering fully localized services to 26. We had the pleasure to welcome the following countries to our business:

  • New Zealand
  • Norway
  • Bulgaria
  • Hungary
  • Ukraine
  • Italy
  • Romania
  • Latvia
  • Slovakia
  • Russia
  • Indonesia
  • Kazakhstan

Most of the new markets have been performing exceptionally well, reaching within a few months time the top 10-20 of results among the most competitive keywords in the finance industry. Some of those markets have been ranking among the top 5 positions for very high purchase intent keywords such as “how to get a loan”, “business loans”, or “personal loans” and others. 

In total the new markets have contributed to approximately 15% of our yearly traffic, which accounts for about 500,000 unique visitors in 2018.

Few members of our team at the conference FinAdTech 2018. From left: Marcus (Manager Sweden), Paw (Manager Denmark), Johannes (founder/team leader), Mamuka (Manager Georgia), Jussi (Manager Finland), and Ville (Assisting Country Manager Finland)

What is next

The team is looking forward to expand to new markets and to strengthen its already prominent position on its existing ones. We want to be the dominant web resource in every finance-related inquiry and to deliver to our visitors the most reliable, unbiased and relevant experience available.

Our team wants to sincerely thank all our stakeholders, and especially all of our users who showed their trust and preference in Financer’s services. As always, we commit to provide you with the most efficient experience created to serve your financial needs and beyond.

Disclaimer: Data, values, mentions, statistics, results or any other information are estimated and approximated to our best knowledge and are subject to change without notice. None of this data provided constitutes an official company announcement or report. To read how we may collect and govern those data you need to refer to our Privacy Policy and Terms and Conditions found on our site.

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George (he/they) is the CMO, Cheif Economist and AI Strategist at He has a Bachelor's degree in Economics and a Master's in Business Administration. He founded start-ups in AI, Data Analytics, Content Writing, and more.

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