{"id":41341,"date":"2023-01-03T15:30:53","date_gmt":"2023-01-03T14:30:53","guid":{"rendered":"https:\/\/financer.com\/cz\/?post_type=wiki&p=41341"},"modified":"2024-01-18T01:17:16","modified_gmt":"2024-01-18T00:17:16","slug":"co-je-crowdfunding","status":"publish","type":"wiki","link":"https:\/\/financer.com\/cz\/wiki\/co-je-crowdfunding\/","title":{"rendered":"Crowdfunding"},"content":{"rendered":"\n

Podniky obvykle z\u00edsk\u00e1vaj\u00ed kapit\u00e1l prost\u0159ednictv\u00edm tradi\u010dn\u00edch bank<\/a>, p\u0159\u00edpadn\u011b prodejem sv\u00fdch akci\u00ed <\/a>na burze. Tento model ji\u017e funguje des\u00edtky let a je osv\u011bd\u010den\u00fd.<\/p>\n\n\n\n

Popularitu v dne\u0161n\u00ed dob\u011b v\u0161ak z\u00edsk\u00e1v\u00e1 tak\u00e9 financov\u00e1n\u00ed prost\u0159ednictv\u00edm crowdfundingu. <\/strong>Ten vyu\u017e\u00edv\u00e1 nov\u00fdch technologick\u00fdch trend\u016f a online n\u00e1stroj\u016f ke spojov\u00e1n\u00ed lid\u00ed, tedy potenci\u00e1ln\u00edch investor\u016f, s podnikateli.<\/p>\n\n\n

<\/div>\nCrowdfunding m\u016f\u017ee poskytnout finan\u010dn\u00ed prost\u0159edky pro projekty, kter\u00e9 by jinak nem\u011bly \u0161anci na realizaci, <\/strong>a umo\u017e\u0148uje lidem zapojit se do podpory projekt\u016f, kter\u00e9 jim z\u00e1le\u017e\u00ed.\n \nP\u0159esto\u017ee je crowdfunding cestou k realizaci mnoha \u00fasp\u011b\u0161n\u00fdch projekt\u016f, <\/strong>m\u00e1 tak\u00e9 sv\u00e1 rizika. Projekt m\u016f\u017ee selhat, a i kdy\u017e se poda\u0159\u00ed dos\u00e1hnout c\u00edlov\u00e9 \u010d\u00e1stky, m\u016f\u017ee b\u00fdt slo\u017eit\u00e9 projekt dokon\u010dit v po\u017eadovan\u00e9m \u010dase nebo s po\u017eadovanou kvalitou.\n<\/div>\n\n\n

Ka\u017edop\u00e1dn\u011b je to pro ob\u011b z\u00fa\u010dastn\u011bn\u00e9 strany skv\u011bl\u00e1 mo\u017enost, jak vyd\u011blat pen\u00edze<\/a>. Crowdfunding se p\u0159itom nevyu\u017e\u00edv\u00e1 jen p\u0159i financov\u00e1n\u00ed podnik\u00e1n\u00ed,<\/strong> mohou se prost\u0159ednictv\u00edm n\u011bj financovat i r\u016fzn\u00e9 neinvesti\u010dn\u00ed projekty, jako nap\u0159\u00edklad politick\u00e9 kampan\u011b nebo charita.<\/p>\n\n\n\n

Co je crowdfunding?<\/h2>\n\n\n\n

Pojem crowdfunding poch\u00e1z\u00ed ze spojen\u00ed slov crowd a funding. <\/strong>V doslovn\u00e9m p\u0159ekladu bychom jej mohli p\u0159elo\u017eit tak\u00e9 jako ve\u0159ejn\u00e9 nebo hromadn\u00e9 financov\u00e1n\u00ed, co\u017e vlastn\u011b i crowdfunding znamen\u00e1.<\/p>\n\n\n\n

Prost\u0159ednictv\u00edm crowdfundingu, zn\u00e1m\u00e9m na z\u00e1pad\u011b i jako kickstarter, <\/strong>m\u016f\u017ee st\u00e1vaj\u00edc\u00ed podnikatel nebo podnik na za\u010d\u00e1tku podnik\u00e1n\u00ed z\u00edskat po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l, kter\u00fd pot\u0159ebuje k rozvoji nebo spu\u0161t\u011bn\u00ed sv\u00e9ho podnik\u00e1n\u00ed.<\/p>\n\n\n

<\/div>Jak? Prost\u0159ednictv\u00edm potenci\u00e1ln\u00edch mal\u00fdch investor\u016f, se kter\u00fdmi ho propoj\u00ed platforma.\nVelk\u00e9 mno\u017estv\u00ed mal\u00fdch investor\u016f se se sv\u00fdmi mikrop\u0159\u00edsp\u011bvky skl\u00e1daj\u00ed na kapit\u00e1l pro za\u010d\u00ednaj\u00edc\u00ed podnikatele a jejich nov\u00e9 projekty. <\/strong>Za sv\u016fj p\u0159\u00edsp\u011bvek samoz\u0159ejm\u011b z\u00edskaj\u00ed odm\u011bnu, nap\u0159\u00edklad ve form\u011b \u00farok\u016f.<\/div>\n\n\n

Existuje ale i n\u011bkolik neinvesti\u010dn\u00edch projekt\u016f, kter\u00e9 vyu\u017e\u00edvaj\u00ed crowdfunding.<\/strong> Jde nap\u0159\u00edklad o um\u011bleck\u00e1 d\u00edla, inovace, p\u0159\u00edpadn\u011b r\u016fzn\u00e9 charitativn\u00ed a filantropick\u00e9 iniciativy.<\/p>\n\n\n\n

Tv\u016frci mus\u00ed svou my\u0161lenkou zaujmout dav lid\u00ed, <\/strong>kter\u00fd ji bude financovat. Z\u00e1kladem je tak dobr\u00e1 kampa\u0148 \u010di ve\u0159ejn\u00e1 v\u00fdzva. <\/p>\n\n\n\n

Lid\u00e9 tak budou ochotni za dan\u00fd produkt \u010di slu\u017ebu zaplatit i n\u011bkolik m\u011bs\u00edc\u016f dop\u0159edu. Z\u00e1rove\u0148 tak z\u00edskaj\u00ed r\u016fzn\u00e9 slevy, limitovan\u00e9 edice a dal\u0161\u00ed v\u00fdhody.<\/p>\n\n\n\n

Jak funguje crowdfunding?<\/h2>\n\n\n\n

Crowdfunding funguje tak, \u017ee lid\u00e9 poskytuj\u00ed finan\u010dn\u00ed prost\u0159edky projekt\u016fm nebo n\u00e1pad\u016fm, kter\u00e9 je zaj\u00edmaj\u00ed. <\/strong>Tyto p\u0159\u00edsp\u011bvky se obvykle skl\u00e1daj\u00ed z mal\u00fdch \u010d\u00e1stek od mnoha lid\u00ed a jsou sb\u00edr\u00e1ny prost\u0159ednictv\u00edm crowdfundingov\u00fdch platforem.<\/p>\n\n\n

<\/div>Crowdfundingov\u00e9 platformy umo\u017e\u0148uj\u00ed interakci mezi podnikateli (fundraisery) a davem (investory). <\/strong>\nPodnikatel\u00e9 prost\u0159ednictv\u00edm platforem prezentuj\u00ed sv\u00e9 podnikatelsk\u00e9 n\u00e1pady, s c\u00edlem vyb\u00edrat pen\u00edze od drobn\u00fdch investor\u016f. V p\u0159\u00edpad\u011b, \u017ee je \u010d\u00e1stka vybr\u00e1na, platforma si za fundraising \u00fa\u010dtuje poplatek.<\/div>\n\n\n

Na druh\u00e9 pokud se c\u00edlovou \u010d\u00e1stku nepoda\u0159\u00ed vybrat, <\/strong>dostanou jednotliv\u00ed mal\u00ed investo\u0159i sv\u00e9 pen\u00edze zp\u011bt a projekt nen\u00ed zafinancov\u00e1n. Platforma m\u00e1 tak za \u00fakol zajistit propojen\u00ed mezi investory a podnikateli s n\u00e1pady.<\/p>\n\n\n

Crowdfunding krok za krokem<\/h3>