How many shares of an ETF should I buy

Contrary to a lot of advice you’ll see online, there’s no universal “right” number of ETF shares to buy. The count should fall out of your position size (dollars or percentage of portfolio), which depends on your capital, goals, risk tolerance, and time horizon.

Some people also claim the “sweet spot” is 5–10 ETFs, but that’s about how many different ETFs to hold, not how many shares. Focus on allocation first; the number of shares is just the math that follows (fractional shares help if prices are high).

But here's the good news that changes everything: thanks to fractional share trading at major brokerages like TradeStation, eToro, Fidelity, Vanguard, and Charles Schwab, you can start investing with as little as $1. Share price no longer dictates how much you need to invest.

This means the real question today isn't 'how many shares of an ETF should I buy' but rather 'how much money should I allocate to ETFs based on my overall investment strategy.'

Informational Disclaimer: This article provides educational information only and is not personalized financial advice. Your individual situation is unique, and you should consider consulting a financial advisor for guidance tailored to your specific circumstances, goals, and risk tolerance.

The fundamental shift you need to make: focus on dollar amounts to invest, not counting shares. Fractional share trading has completely changed the game. You can buy 0.286 shares of a $350 ETF with just $100, or 1.43 shares of a $70 ETF with the same amount. The share price becomes irrelevant to your ability to invest.

So where do you start? A practical framework is the 50/30/20 budgeting rule:

• Allocate 50% of your after-tax income to essentials (housing, food, utilities, transportation)
• 30% to discretionary spending (entertainment, dining out, hobbies)
• 20% to savings and investments.

Let's walk through a concrete example. Say you earn $50,000 after taxes. Following the 50/30/20 rule, you'd invest $10,000 annually, which breaks down to about $833 per month. That's your investment budget, the starting point for everything else.

Now, within that 20% savings allocation, your risk tolerance determines how you split between stocks and bonds:

• Conservative investors might put 10-15% of their income into stock ETFs and keep the rest in bonds or cash.
• Moderate investors might do 15-20% in stocks.
• Aggressive investors with long time horizons might allocate 25-30% or more to stock ETFs.

Here's the key: determining how many shares of one ETF should I buy starts with knowing your total investable capital. That includes both lump sum amounts (maybe you have $5,000 saved up) and ongoing contributions (that $833 monthly from our example). Once you know these numbers, you can move to the next step.

One more piece of good news: most brokerages now offer commission-free ETF trading. That means that you will be charged $0 for ETF trades. This means transaction costs won't eat into your small regular investments. You can invest $50 every week without worrying about fees making it unprofitable.

Before you calculate how many ETF shares to purchase, you need to establish your target asset allocation. This is the percentage split between stocks and bonds in your portfolio, and it's based on three factors: your age and time horizon, your risk tolerance, and your financial goals.

Asset allocation is the primary driver of your portfolio's returns over time. Research shows it matters more than which specific ETFs you pick. Get this right, and the rest becomes easier.

Here are three model portfolios with clear guidance on who they suit:

Conservative Portfolio (20% stocks, 80% bonds)

This is appropriate if you're nearing retirement or have a 3-5 year time horizon. You prioritize capital preservation over growth.

You can't afford to lose 20-30% of your portfolio in a market downturn because you'll need the money soon. The 80% bond allocation provides stability and income, while the 20% stock allocation offers some growth potential.

Balanced Portfolio (30-60% stocks, 70-40% bonds)

This suits mid-career investors with 10-15 year horizons. You want moderate growth but also some stability to help you sleep at night during market volatility.

The 60/40 split has been a classic allocation for decades because it balances growth potential with downside protection. When stocks drop 20%, your portfolio might only drop 12-15% thanks to the bond cushion.

Growth Portfolio (70-95% stocks, 30-5% bonds/cash)

This is designed for young investors with 15+ year horizons who can weather significant market volatility for higher long-term returns.

If you're 25 and investing for retirement at 65, you have 40 years for your portfolio to recover from downturns. For an even more aggresive approach, you can even reduce the stock allocation by 5-10% and redistribute it to crypto ETFs. The small bond allocation is mainly for rebalancing opportunities, letting you buy stocks when they're down.

Now that you know your allocation, let's address portfolio construction. For most individual investors, holding 5-10 ETFs provides optimal diversification without unnecessary complexity. More than that and you're just creating work for yourself with minimal additional benefit.

Here's the spectrum of approaches:

• Simple 2-ETF Portfolio: One total world stock ETF (like VT, which holds stocks from 60+ countries) and one total bond market ETF (like BND or AGG). This is ideal for hands-off investors who want broad exposure with minimal maintenance. You could literally set this up in 15 minutes and not touch it for years except to add money. It's beautifully simple and perfectly effective.
• Intermediate 6-ETF Portfolio: This typically includes 3-4 stock ETFs covering different areas: U.S. large-cap (VTI or SPY), U.S. small-cap (VB or IWM), international developed markets (VEA or IEFA), and emerging markets (VWO or IEMG). Then add 2-3 bond ETFs spanning investment-grade corporates (LQD), Treasuries (GOVT), and Treasury Inflation-Protected Securities or TIPS (VTIP). This gives you more control over your geographic and market-cap exposure.
• Fine-tuned 10-15 ETF Portfolio: This adds sector tilts (technology, healthcare, energy), real estate through REITs (VNQ), commodities (DBC), or factor exposures like value (VTV), momentum, or quality. This is for investors who want maximum customization and don't mind the extra complexity of tracking and rebalancing more positions.

Here's a critical warning: avoid over-diversification. Holding 30+ ETFs provides no additional benefit and makes portfolio management unwieldy. You'll spend hours rebalancing and tracking performance when you could be doing literally anything else.

Also watch out for fund overlap. Buying five different S&P 500 ETFs doesn't increase diversification, it's just redundant. They all hold the same 500 stocks. Similarly, if you own VTI (total U.S. market) and SPY (S&P 500), there's massive overlap since the S&P 500 represents about 80% of U.S. market capitalization.

Here's something that surprises many investors: broad-market ETFs like VTI (holding 3,500+ U.S. stocks) or AGG (holding 10,000+ bonds) are already highly diversified. You can allocate 20%, 30%, even 50% of your portfolio to a single broad-market fund without excessive concentration risk.

This is fundamentally different from individual stock investing, where putting 50% of your money in one company would be reckless. With ETFs, the diversification is built in.

So when you're thinking about how many ETF shares should I buy, remember that fewer, broader funds often beat a complicated collection of narrow, overlapping funds. Start simple, and only add complexity if you have a specific reason and the time to manage it properly.

Here's the key mindset shift: stop thinking 'how many shares' and start thinking 'how many dollars to allocate based on my strategic plan.' With fractional shares, every investor can build a properly diversified portfolio regardless of ETF share prices. A $500-per-share ETF is just as accessible as a $50-per-share ETF.

Your focus should be on strategic allocation, low costs (favor ETFs with expense ratios under 0.20%), consistent contributions, and staying invested for the long term.

Don't try to time the market. Research shows that even professional investors fail at market timing about 90% of the time. Your edge as an individual investor is that you can invest consistently through ups and downs without worrying about quarterly performance reports.

One final point of encouragement: starting with even $50 or $100 is better than waiting until you have thousands saved up. The important thing is to begin, stay disciplined, and let compound returns work over time.

And if you're interested in learning how to invest in ETF's, you can learn everything you'll need to know by pressing the button below: