Invest

Invest

Our investment hub delivers actionable insights for every investor journey. Explore comprehensive resources on stock markets, real estate, retirement funds, passive income strategies, ETFs, mutual funds, and emerging assets.

Each article combines expert analysis with practical steps to help you make informed investment decisions aligned with your financial goals.

Comparisons
14comparisons

Side-by-side comparisons to help you choose the best option

Best Dividend ETFs

Building a portfolio that generates passive income while you sleep? That's the promise of dividend ETFs, and it's why they've become a go-to choice for investors looking to create steady cash flow without the hassle of picking individual stocks. Dividend ETFs are exchange-traded funds that bundle together dozens or even hundreds of dividend-paying companies, giving you instant diversification, professional management, and better tax efficiency than you'd get buying stocks one by one. Whether you're planning for retirement or supplementing your income, this guide breaks down the best high dividend ETFs, best dividend growth ETFs, and specialized options to help you make smart decisions in 2026.

7 options compared

Best ETFs to Buy Now

This article identifies five large, liquid sector ETFs that offer timely exposure across different parts of the U.S. economy. With the S&P 500 trading near 6,900 and inflation running at 2.4% year-over-year (per the latest CPI-U data), simple, cost-effective tools are essential for building a diversified portfolio without getting lost in the noise. All five picks meet strict criteria: * U.S.-listed * Assets under management (AUM) of at least $20 billion * Expense ratios at 0.08% * Tight bid-ask spreads (0.03% or less) * Long track records These are the kind of ETFs you can trade confidently, knowing you won't get dinged by hidden costs or struggle to find a buyer when you want to sell. After the picks, you'll get a model allocation that balances growth, defense, and cyclical exposure, plus practical buying guidance so you know exactly how to execute.

7 options compared

Best International ETFs

International ETFs offer a simple way to gain exposure to thousands of companies outside the United States through a single investment. These funds track stock markets across developed and emerging economies, giving investors access to regions and industries that are underrepresented in U.S. portfolios. In 2025, international equities delivered their strongest year since 1993, outperforming U.S. stocks by over 15 percentage points. The MSCI All Country World ex-USA Index gained 29.2% for the year, while top international ETFs returned between 7.77% (emerging markets) and 35.17% (developed markets). Despite this, many U.S. investors continue to exhibit a strong home-country bias, allocating a disproportionately large share of their portfolios to domestic stocks, even though international markets account for a substantial portion of global economic activity. This guide breaks down five international ETFs covering developed markets, emerging markets, and small-cap international stocks, all with expense ratios under 0.10%.

7 options compared

Best S&P 500 ETFs

An S&P 500 ETF is an investment fund that tracks the 500 largest U.S. companies. Think of it as buying a tiny piece of Apple, Microsoft, Amazon, and 497 other top companies with one simple purchase. The S&P 500 represents about 80% of the total U.S. stock market value, with an aggregate market cap exceeding $61 trillion as of late 2025. These funds give you instant access to America's biggest winners without having to pick individual stocks by yourself. Choosing the right S&P 500 ETF can save you thousands in fees over decades of investing. This guide compares the best S&P 500 ETFs available on the market in 2026, including the newest low-cost contender.

7 options compared

Best Investments

The S&P 500 delivered strong returns in 2025, marking three consecutive years of double-digit gains. High-yield savings accounts still pay up to 5% APY, and Treasury yields hover around 3.5% to 4.9% depending on maturity. Whether you're investing for retirement, building an emergency fund, or growing wealth over decades, picking the right investment type and the right account matters. This guide breaks down the best investments for 2026, what each one actually gives you, and how to choose.

7 options compared

Best Robo-Advisors

In the ever-evolving world of finance, robo-advisors have emerged as a game-changer, offering an accessible and efficient way to invest. As we navigate through 2026, these digital platforms continue to reshape the investment landscape with over $2 trillion in assets under management globally. For those looking for a quick overview of the best robo-advisors in 2026, here's a summary of our top picks:

7 options compared

Best IRAs

Finding the right IRA provider can make a real difference in how much you accumulate for retirement. Fees, investment selection, and tools vary widely between providers, and even small differences in cost can compound into tens of thousands of dollars over a 20 or 30-year investing horizon. We compared the best IRA accounts available in 2026 based on fees, investment options, account minimums, and user experience to help you find the best fit for your retirement goals.

7 options compared

Annual Percentage Yield

Annual Percentage Yield (APY) is the real rate of return you earn on a savings account, certificate of deposit (CD), or other interest-bearing account over one year. Unlike a simple interest rate, APY includes the effect of compound interest, which means you earn interest on the interest you've already accumulated. Banks are required by federal law (the Truth in Savings Act) to disclose APY, making it the most reliable number for comparing savings products apples-to-apples. Here's a quick example: if you deposit $10,000 into a savings account with a 4% interest rate compounded daily, the APY comes out to about 4.08%. After one year, you'd have $10,408, not just $10,400. That extra $8 comes from compound interest working in your favor.

7 options compared

Best 401(k) Plans

A 401(k) is one of the most powerful tools for building retirement wealth, but not all plans are created equal. The provider you choose, the fees you pay, and the investment options available can make a difference of tens of thousands of dollars over your career. We researched the best 401(k) plans for 2026 and compared top providers across fees, investment selection, plan flexibility, and user experience to help you find the best fit.

7 options compared

Best REIT ETFs

A REIT ETF bundles dozens (or hundreds) of publicly traded real estate investment trusts into a single ticker you can buy on any stock exchange. Instead of picking individual REITs and managing concentrated bets, you get diversified real estate exposure in one trade - with full liquidity and no property management headaches. Most REIT ETFs hold equity REITs, which own physical properties like apartment buildings, data centers, cell towers, and warehouses. Some include mortgage REITs (which hold real estate loans rather than property directly). One fund on this list, REET, adds international exposure across Japan, Australia, the U.K., and more. The practical advantage mirrors buying an S&P 500 index fund instead of picking 10 stocks yourself: automatic diversification, automatic rebalancing, and a small annual fee for the convenience.

7 options compared

Best Vanguard ETFs

Vanguard ETFs are low-cost exchange-traded funds that track market indexes, giving you instant diversification without breaking the bank. Vanguard slashed fees across 53 funds (84 share classes) in 2026, saving investors nearly $250 million in annual costs. Here's the kicker: 84% of Vanguard funds beat their competitors over the past decade. This guide covers the most popular and best-performing Vanguard ETFs to help you decide which ones belong in your portfolio.

7 options compared

Best bond ETF to buy now

Bond yields near 4% in early 2026 create one of the most compelling income opportunities in years. After the Federal Reserve's aggressive rate-hiking cycle from 2022 through 2023, the central bank pivoted to cuts in 2024 and continued easing - bringing the federal funds rate to 3.50%-3.75% by January 2026, holding steady into early 2026 as it monitors inflation and economic data. This shift marks a turning point for bond investors who endured brutal losses during the hiking cycle. Attractive entry points for stable income and potential capital appreciation are now firmly in place. This guide covers five category-leading bond ETFs, explains why each belongs in your portfolio, and includes a ready-to-use allocation model. We focus exclusively on big, liquid, low-cost U.S.-listed bond ETFs - one fund per sector to eliminate overlap.

7 options compared

ETF Investing for Beginners

ETF investing for beginners doesn't have to be confusing. This guide will show you exactly how to invest in ETFs even if you have no experience, from opening a brokerage account and practicing in a demo, to building your first 4-6 fund portfolio that matches your risk tolerance and goals. The approach is simple: low costs, automatic diversification, and actionable steps that remove the guesswork. The U.S. ETF industry reached $13.46 trillion in assets by end of 2025 with record inflows of $1.46 trillion, and assets climbed above $14 trillion in January 2026. You can begin with as little as $1 through fractional shares at major brokers with $0 commissions. If you're completely new to the concept, read our What is an ETF article for foundational knowledge before diving in. This step-by-step approach takes the mystery out of investing in ETFs for beginners and gives you the confidence to start building wealth today. Time to complete this guide: 1-2 hours (read + set up); 4-8 weeks to practice.

7 options compared

Where To Buy ETFs

ETFs are investment funds that trade on stock exchanges like individual stocks. They combine the diversification of mutual funds with the trading flexibility of stocks. The U.S. ETF market now holds $14 trillion in total assets as of early 2026, with over 4,490 listed products. A record 1,167 new ETFs launched in 2025 alone, and active ETFs now outnumber passive ETFs on a fund-count basis (2,741 vs. 2,187). You can purchase ETFs through various brokerage platforms, each offering different features and benefits for investors. This guide will introduce you to the best brokerage platforms available in the U.S., compare them side by side, and help you decide which one you should use for your next ETF investment.

7 options compared
Articles
22articles

In-depth analysis and insights

Two small bronze figurines of a bull and a bear facing each other on a polished wooden desk

AAII Sentiment

The AAII Sentiment Survey currently shows bullish sentiment at 39.8%, neutral at 27.0%, and bearish at 33.2%. Bullish sentiment sits just above the long-term average of 37.5%, while bearish sentiment remains elevated after several weeks of heightened pessimism. But what is this indicator, what do all these numbers mean, and how can you use them? Learn everything you need to know in this article. Description The AAII Sentiment Survey is a weekly survey that asks members if they are "Bullish," "Bearish," or "Neutral" on the stock market for the next six months. It's widely used as a contrarian indicator. Effect Bullish responses can forecast positive and negative price movements. Bearish responses can suggest positive price movements in the future. Neutral responses can estimate the magnitude and direction of future price movements. Limitations It doesn't reflect the views of professional investors and analysts, so it only shows what one group of investors thinks. It doesn't account for the catalysts that may lead to a change of trend.

A brass balance scale compares a protective umbrella and bear figurine with rising coin steps and a bull figurine.

Put/Call Ratio

The put/call ratio is one of the simplest and most widely followed sentiment indicators in the options market. It compares the number of put options traded to the number of call options traded on a given day. When traders are nervous, they buy more puts. When they're optimistic, they buy more calls. The ratio captures that shift in real time. As of early March 2026, the CBOE equity put/call ratio sits at 0.67, while the total put/call ratio (equity + index options combined) is at 0.96. The equity ratio recently spiked to 1.28 in late February, its highest reading in over 12 months, signaling a sharp increase in bearish positioning among stock traders.

An old cast-iron balance scale on a banker's mahogany desk

Buffett Indicator

Description The Buffett Indicator reflects the overall valuation of the US stock market. It's sometimes referred to as the Market capitalization-to-GDP ratio. Formula The formula for the Buffett Indicator is as follows:

A brass balance scale and fishing hook pull blank coins toward a dark trap box on a navy desk.

Forex Scams Guide

Forex is the largest financial market in the world, with a daily trading volume above $7.5 trillion. It's a real, regulated market used by banks, corporations, and millions of individual traders. But around this legitimate market, a whole ecosystem of fraud has developed. Unregistered brokers, Ponzi schemes disguised as "forex investments," self-proclaimed "account managers" who drain your balance, and signal groups that profit from your subscription fees rather than actual trading. In the U.S., the CFTC (Commodity Futures Trading Commission) and the NFA (National Futures Association) have issued dozens of warnings about fraudulent entities operating under the cover of forex. This article shows you how to tell a legitimate platform from a scam and how to protect your money.

Uneven earnings coin stacks pass under a smoothing rail before being weighed against a taller market-price stack.

Shiller P/E Ratio

As of March 2026, the Shiller P/E Ratio for the S&P 500 stands at approximately 38.2, well above the historical mean of 17.34. While the ratio pulled back slightly from its late-2025 peak near 40, current valuations remain the second-highest in over 140 years of market history, trailing only the dot-com bubble peak of 44.19 from December 1999.

An ETF basket moves blank brass investment discs through a clear exchange gate while a tax tray remains nearly empty.

Tax advantages of ETFs

Most investors pick ETFs for their low fees. Smart. But here's what they're missing: the tax savings can actually dwarf what you save on expenses. While everyone's busy comparing expense ratios, the real money is being saved (or lost) at tax time. Here's a number that'll make you pay attention: in 2025, only 7% of ETFs paid a capital gain, compared with 52% of mutual funds. That's not a small difference. That's the kind of gap that can cost you thousands of dollars over a decade, maybe more. The secret? It's all in how ETFs are built. Their unique structure lets them sidestep the tax traps that mutual funds walk into every single day. You don't need a finance degree to understand it, and you definitely don't need one to benefit from it. Let's break down exactly how ETFs keep more of your money out of Uncle Sam's hands and in your account where it belongs.

How-To Guides
4how-to guides

Step-by-step instructions and walkthroughs

01

Invest in Mutual Funds

You want to invest in mutual funds, but you're not sure where to start. Good news: you're about to learn exactly how to invest in mutual funds, step by step. Mutual funds remain one of America's most accessible and proven investment vehicles. As of 2025, over 56.4% of U.S. households, approximately 128.7 million individual investors, own mutual funds or other registered investment companies, according to the Investment Company Institute. That's more than half of all American families using these investments to build wealth. This comprehensive guide walks you through the entire process, from understanding how to start investing in mutual funds to strategies for managing your portfolio long-term. This guide on how to invest in mutual funds for beginners takes about 15-20 minutes to read, but the knowledge you gain could be worth tens of thousands of dollars over your investing lifetime. Whether you're a complete beginner or someone with some investment experience looking to fill knowledge gaps, you'll find actionable information here.

3 min
02

Invest in Index Funds

Investing in index funds is one of the simplest and most effective ways to build long-term wealth. Since Vanguard launched the first index fund in 1976, these passive investment vehicles have democratized investing for average Americans. Learning how to invest in index funds for beginners has never been easier. Index funds offer automatic diversification, dramatically lower costs than actively managed funds, and have consistently outperformed most active managers. Over the past 20 years, 94.1% of all domestic funds underperformed their index benchmarks. You can start with as little as a few dollars, and you only need 30-60 minutes to open an account and make your first investment.

3 min
03

Build an ETF Portfolio

Picture this: You've finally saved up a few thousand dollars and you're ready to start investing. You open your brokerage app, search for investment options, and suddenly you're staring at thousands of choices. Stocks, bonds, mutual funds, ETFs. Your head starts spinning. Sound familiar? Here's the good news: ETFs have completely democratized investing, making sophisticated portfolio strategies that were once available only to wealthy investors accessible to everyone. Global ETF assets surpassed $15 trillion in 2025 and are projected to hit $30 trillion by 2029. Why? Because they work. This comprehensive guide will walk you through building a diversified ETF portfolio step-by-step, whether you have $1,000 or $100,000 to invest. You'll learn exactly how many ETFs to buy (and we will even present some ETFs options that you can choose), how much to invest in each, and how to manage your portfolio like a pro. No finance degree required. So, without any further ado, let's get started.

6 min
04

How to Buy ETF

You're about to learn exactly how to buy your first ETF, step by step. Exchange-traded funds have become one of the most popular ways to invest because they're simple, affordable, and give you instant diversification. But here's something that might surprise you: you can start buying ETFs with as little as $1, and most major brokers don't charge commissions anymore. Right now, over 15,600 ETFs exist globally according to ETFGI, offering exposure to virtually any market, sector, or strategy you can imagine. Global ETF assets under management hit $19.5 trillion at the end of 2025, with record net inflows of over $2 trillion during the year. Whether you want to invest in U.S. stocks, international bonds, real estate, commodities, or even specific industries like technology or healthcare, there's probably an ETF for that. This guide walks you through the entire process, from opening your first brokerage account to placing your first trade. You'll also learn about costs, common mistakes, and best practices that can save you money and improve your returns. Plan on spending about 13-16 minutes reading this. By the end, you'll know exactly what to do to start building your investment portfolio with ETFs.

4 min
Wiki
14wiki

Quick reference and key concepts

Actively Managed Mutual Funds

Here's a sobering fact: in 2025, only 38% of actively managed funds survived and beat their passive counterparts, down from 42% the previous year. Yet despite this challenging landscape, actively managed mutual funds still control trillions in assets. No, that's not a typo and you read it right. Trillions. While passive investing has gained dominance, certain actively managed funds and categories, particularly fixed-income and real estate, continue to deliver real value. This guide cuts through the noise with an honest, data-driven examination of actively managed mutual funds. You'll learn when they make sense, how to evaluate them, which funds have actually delivered results, and what to watch in 2026. We'll cover the best-performing funds, explain exactly when you can buy and sell them, and show you the metrics that separate winners from losers. Whether you're considering your first active fund or reassessing your current holdings, you'll get the straight truth about active management.

8 Min read

Best Gold ETF

Gold kept climbing in 2025 and into 2026. Prices broke past $5,000 an ounce in early 2026, and investors piled in from every direction. Here's the answer you came for: the best gold ETF for most American investors is SPDR Gold MiniShares (GLDM). It has the lowest fee among major funds at 0.10%, strong trading volume, and tight spreads. In short, it does the job with the least friction. But knowing the name isn't enough. Each gold ETF works in its own way. Some track physical gold. Some track miners. Some are built for long-term wealth. Others move fast and hit harder. If you want the full picture and to make sure you choose the fund that actually fits your goals: this guide breaks down how gold ETFs work, what makes them different, and which ones are worth your attention as gold continues to rewrite record books.

4 Min read

Passively Managed Index Funds Fees

Passively managed index funds fees are the costs you pay to own index funds that track market benchmarks like the S&P 500, Nasdaq, or Total Stock Market. These fees primarily consist of expense ratios, which are the annual percentage charged to manage the fund. But here's the thing: expense ratios aren't the whole story. You'll also encounter hidden costs like trading expenses, bid-ask spreads, and rebalancing impacts that don't show up on your statement. The good news? The asset-weighted average expense ratio for equity mutual funds has fallen to 0.40% in 2024, down from 0.76% in 2000. Understanding these fees is critical because even small percentage differences compound dramatically over decades. We're talking about potentially hundreds of thousands of dollars in retirement savings. A 1% fee difference doesn't sound like much, but over 30 years, it can mean the difference between a comfortable retirement and having to work a few extra years.

3 Min read

Gold ETF Investing

Gold ETF investing involves purchasing exchange-traded funds that track the price of physical gold, giving you exposure to gold prices without owning physical metal. These funds trade on stock exchanges like regular stocks during market hours and typically hold physical gold bullion in secure vaults. Gold prices topped $5,000 per ounce in early 2026, continuing a historic rally that saw approximately 75% gains over the prior 12 months. Global gold ETF inflows hit a record $89 billion in 2025, with total assets under management reaching an all-time high of $559 billion. This comprehensive guide covers what gold ETF investing is, how to get started, and whether it's a good investment strategy for your portfolio.

5 Min read

What Is an ETF?

An ETF stands for Exchange-Traded Fund. Think of it as a basket of investments that you can buy and sell on a stock exchange just like you would a regular stock. When you purchase one share of an ETF, you're getting proportional ownership of everything inside that basket, whether it's stocks, bonds, commodities, or other assets. Here's what makes ETFs different from mutual funds: they trade continuously throughout the day while markets are open. Mutual funds only price once daily after markets close. This means you can buy or sell an ETF at 10:30 a.m., 2:15 p.m., or any moment the market is active, and you'll know exactly what price you're paying. The ETF industry has exploded in popularity. According to the Investment Company Institute, global ETF assets surpassed $19.5 trillion at the start of 2026, up from $14.6 trillion just one year earlier. That's not surprising when you consider the benefits: instant diversification, lower costs than most mutual funds, tax advantages, and the flexibility to trade whenever you want. In this guide, you'll learn what ETFs are, how they actually work behind the scenes, what types are available, the costs you'll pay, the benefits you'll enjoy, the risks you need to understand, and whether ETFs are right for your financial goals. By the end, you'll have everything you need to decide if ETFs should belong in your investment strategy or not.

6 Min read

Active ETFs

An active ETF is an Exchange-Traded Fund that is managed by professional portfolio managers. They make specific investment decisions to try to earn more money than the market normally would. In contrast, a passive ETF copies market indices (like the S&P 500) without trying to beat it. When you compare an active ETF vs passive ETF, the core difference is human decision-making versus mechanical index replication. Actively managed ETFs are popular as not only do you get professional active management, you get: tax efficiency, the ability to trade throughout the day, transparency, and typically lower costs than traditional mutual funds. It's no wonder active ETFs have become so mainstream. Let's look at what active ETFs are, how they work, and which ones might be right for you.

4 Min read
Financer Talks
2financer talks

Expert answers to common questions

ETF Shares to Buy

Contrary to a lot of advice you'll see online, there's no universal "right" number of ETF shares to buy. The count should fall out of your position size (dollars or percentage of portfolio), which depends on your capital, goals, risk tolerance, and time horizon. Some people also claim the "sweet spot" is 5-10 ETFs, but that's about how many different ETFs to hold, not how many shares. Focus on allocation first; the number of shares is just the math that follows (fractional shares help if prices are high). But here's the good news that changes everything: thanks to fractional share trading at major brokerages like Fidelity, Schwab, and Vanguard, you can start investing with as little as $1. Share price no longer dictates how much you need to invest. This means the real question today isn't 'how many shares of an ETF should I buy' but rather 'how much money should I allocate to ETFs based on my overall investment strategy.'

0 answers

Expense Ratio

An expense ratio is the annual cost of owning a mutual fund or ETF, expressed as a percentage of your investment. Think of it as the price tag for having professionals manage your money. It covers management fees, administrative costs, and other operating expenses, and it's deducted automatically from the fund's returns each year. Here's a simple example of how it works: If a fund has a 0.50% expense ratio and you invest $10,000, you'll pay $50 per year in fees. That might not sound like much, but here's the thing. These fees compound significantly over decades and directly reduce your investment returns. According to ICI data, the asset-weighted average expense ratio for equity mutual funds was 0.40% in 2024, down from 0.99% in 2000. For bond mutual funds, it was 0.38%. Index equity ETFs averaged just 0.14%. Understanding expense ratios is critical for U.S. investors building wealth through 401(k) plans, IRAs, or taxable brokerage accounts. You can't control what the market does tomorrow, but you can absolutely control how much you pay in fees. And that difference can mean tens of thousands of dollars over your investing lifetime.

0 answers
Companies
5reviewed

Most popular invest companies as of July 2026

Need help?