Partner Guidelines

Version 1.0 – December 2025

Financer Partners is Financer.com’s collaboration framework for financial institutions, lenders, and financial service providers that want to reach new customers through transparent comparison, high-quality content, and data-driven performance.

These guidelines explain how the partnership product works, what is expected from partners, and how Financer maintains a fair and compliant comparison environment.

1. Purpose and scope

Financer.com helps consumers compare financial products such as loans, credit cards, and other money-related services in a fast, transparent, and easy-to-understand way. Financer Partners extends this mission by offering partners enhanced visibility, better targeting, and structured performance tracking within the comparison ecosystem.

These guidelines apply to:

• All organizations that participate in Financer Partners.
• All product listings, offers, feeds, and marketing assets submitted to Financer.
• All communication and behavior related to the Financer brand and platform presence.

Partners must follow these guidelines alongside:

• Applicable laws and financial regulations in each operating market.
• Their own regulatory and licensing requirements.
• Any specific contractual terms agreed with Financer.com.

2. Overview of Financer Partners product

Financer Partners is a performance-focused listing and visibility product on Financer.com designed for lenders and financial brands. Depending on the market and integration, the partnership product may include:

• Featured positioning in relevant comparison tables and category pages.
• Rich product cards displaying key terms, pricing, and unique selling points.
• Lead or application routing to the partner’s website or application funnel.
• Performance reporting such as clicks, leads, conversions (where tracked), and revenue metrics.
• Optional integrations, for example real-time API feeds, dynamic pricing, or pre-qualification tools in markets where this is supported.

Not all features are available in all countries; availability depends on local regulation, partner setup, and the commercial agreement.

3. Partner eligibility and onboarding

To join Financer Partners, an organization must:

• Operate as a legitimate financial service provider or intermediary (e.g., lender, broker, bank, credit card issuer, or similar).
• Hold all necessary licenses and authorizations for the products offered in each country.
• Maintain a functioning website, application flow, and customer support channels.
• Accept and sign the Financer partnership agreement where applicable.

The onboarding process typically consists of:

1. Initial qualification and market fit assessment.
2. Commercial and technical scoping (e.g., pricing model, tracking, integration).
3. Data and product feed setup or manual product specification.
4. Compliance review of offers, marketing copy, and disclosures.
5. Go-live planning, including placement, tracking tests, and reporting setup.

Financer reserves the right to decline or discontinue partnerships that are not aligned with its values, legal obligations, or quality standards.

4. Product listings and data requirements

Partners are responsible for ensuring that all product data and information supplied to Financer is accurate, up to date, and compliant in every jurisdiction where the product is promoted.

4.1 Mandatory information

For each listed product, partners must provide at minimum:

• Product type (e.g., personal loan, business loan, credit card).
• Eligibility requirements (e.g., age, residency, income, employment status).
• Pricing details (e.g., APR / interest rate ranges, fees, repayment terms).
• Key conditions (e.g., collateral requirements, guarantees, maximum and minimum amounts).
• Regulatory and legal disclosures required by local law.

Where the law requires standardized representations (e.g., representative APR, example loan costs), partners must supply this in the correct format and ensure that the same information is reflected on their landing pages.

4.2 Data accuracy and updates

• Data must accurately reflect the offer that consumers receive after leaving Financer.com.
• Changes in pricing, eligibility, or product conditions must be communicated to Financer as soon as practical and no later than required by law or contractual terms.
• If a product is discontinued or temporarily unavailable, partners must inform Financer so it can be removed, paused, or clearly marked.

Financer may temporarily remove or down-rank listings that appear outdated, misleading, or unverifiable.

5. Ranking, visibility, and fairness

Financer aims to create a comparison environment that is useful, transparent, and fair for users while allowing partners to compete on price, quality, and relevance.

5.1 How placement works

Depending on the country and category, product placement in comparison tables is influenced by a combination of:

• Relevance to user filters and search criteria.
• Price and total cost of the product.
• Key conditions (e.g., acceptance rate, approval speed, flexibility, or consumer-friendly features).
• Historical performance (click-through rate, engagement, conversions where applicable).
• Partnership agreements that may include sponsored or “featured” placements, clearly labeled where required by law.

Financer does not guarantee top placement or a specific volume of leads or customers unless expressly agreed in writing.

5.2 Incentives and restrictions

• Partners may not attempt to manipulate ranking or visibility through artificial traffic, fraudulent leads, or misleading offers.
• Partners must not interfere with tracking, cookie settings, or measurement tags in ways that misrepresent performance or payment eligibility.
• Any paid or sponsored placements must comply with advertising disclosure requirements in each jurisdiction.

Financer may adjust ranking logic over time to improve user experience or comply with regulatory expectations.

6. Marketing, communication, and brand use

Partners benefit from Financer’s brand reach and content environment, and must handle this exposure responsibly.

6.1 Representation on Financer

• Claims about approval rates, speeds, or benefits must be honest, evidence-based, and not misleading.
• “From” prices or rate ranges must be realistically obtainable for a reasonable portion of eligible customers, subject to local regulation.
• Any special promotions or time-limited offers must include clear conditions and validity periods.

Financer may edit or decline partner-supplied marketing copy that is unclear, exaggerated, or non-compliant.

6.2 Use of the Financer brand

Unless otherwise agreed in writing:

• Partners may refer to themselves as being “listed on Financer.com” or “a partner of Financer.com” in a factual way.
• Partners may not imply endorsement, guarantee, or exclusive partnership where this is not the case.
• Any use of Financer logos, badges, or design assets must follow Financer’s brand instructions and require prior approval for commercial campaigns.

Financer may request the removal or correction of any material using its name or brand assets in a misleading or unauthorized way.

7. Consumer experience and support

Financer’s role is to help users discover and understand options; the partner’s role is to deliver the actual financial service.

7.1 Continuity from listing to application

• Information on the partner’s landing page must match or reasonably align with the data shown on Financer.
• Pricing differences, additional fees, or major condition changes must be clearly disclosed before the user submits an application.
• Partners should ensure that tracking parameters do not break the application flow or negatively affect page performance.

7.2 Customer service and complaints

• Partners are solely responsible for handling customer service, complaints, and regulatory requests related to their products and contracts.
• If Financer receives a complaint directly, it may forward it to the partner or request information to clarify what occurred.
• In cases of serious or repeated consumer harm, Financer may pause or terminate listings in order to protect users.

8. Compliance, legal, and restricted practices

Financial services are heavily regulated, and partners must uphold high standards of compliance across all activities connected to Financer.

8.1 Legal compliance

Partners must:

• Comply with all applicable consumer protection, advertising, data protection, anti-money laundering, and financial services regulations in each operating market.
• Only promote products in countries where they are authorized to operate.
• Provide Financer with legally required information when necessary for disclosures or platform notices.

Financer may adapt how products are presented to align with local legal requirements, platform policies, or regulator guidance.

8.2 Prohibited behavior

Partners must not, directly or indirectly through agents or affiliates:

• Promote illegal, fraudulent, or deceptive financial schemes.
• Misrepresent licensing, authorization, or product characteristics.
• Target vulnerable groups in a predatory or non-compliant way.
• Engage in abusive, threatening, or dishonest communication connected to their Financer presence.

Where Financer identifies such behavior, it may remove listings, withhold payments where contractually permitted, and/or terminate the relationship.

9. Data, tracking, and reporting

Financer Partners is a performance-based product that relies on accurate tracking and transparent reporting.

9.1 Tracking setup

Depending on the partnership model, tracking may be implemented via:

• Outbound click tracking from Financer.
• Conversion tracking pixels, postbacks, or API-based reporting from the partner or affiliate network.
• Periodic offline reconciliation (e.g., monthly reports of approved loans or funded amounts).

Partners must not remove or alter tracking mechanisms in a way that artificially reduces measured performance or conflicts with agreed commercial terms.

9.2 Data use and privacy

• Financer generally receives aggregated performance data (e.g., number of applications, approvals, commissions) rather than full personal datasets.
• Any personal data sharing must comply with data protection laws such as GDPR and be covered by appropriate legal agreements where required.
• Partners must maintain their own lawful basis for processing personal data of consumers they acquire via Financer.

10. Quality assurance, monitoring, and changes

Financer actively monitors the health and quality of the comparison environment and may intervene where necessary.

10.1 Ongoing monitoring

Financer may review:

• Product data consistency and update frequency.
• User behavior patterns and complaint signals.
• Technical performance of tracking links and partner landing pages.
• Compliance indicators, including public regulatory actions or sanctions.

Where issues are identified, Financer may request clarification or remediation from the partner and may temporarily pause or adjust visibility until the matter is resolved.

10.2 Modifications to guidelines and product

Financer may revise these guidelines or aspects of the Financer Partners product from time to time, for example due to:

• Regulatory changes.
• Product evolution or new features.
• Market feedback or risk considerations.

When material changes affect existing partners, Financer will endeavor to give reasonable notice. Continued participation in Financer Partners after such updates may be treated as acceptance of the revised guidelines, subject to the applicable contract.

11. Non-compliance and enforcement measures

If a partner breaches these guidelines or related terms, Financer may apply one or more of the following actions, depending on severity and frequency:

• Informal warning and request for corrective action.
• Temporary removal or demotion of specific products.
• Suspension of new traffic or leads.
• Withholding payments where contractually permitted.
• Termination of the partnership.
• Cooperation with regulators or authorities where legally required.

Financer aims to be collaborative and solution-oriented but ultimately prioritizes user protection, legal compliance, and the integrity of the comparison environment.

12. Contact and collaboration

Financer Partners is designed as a long-term collaboration channel, not a one-time listing. Partners are encouraged to:

• Share upcoming product changes, campaigns, or innovations that may affect their presence on Financer.
• Provide feedback on performance, user quality, and product-market fit.
• Explore additional markets or categories together where appropriate.

For questions about these guidelines, onboarding, or optimization opportunities, partners should contact their Financer partner manager or the Financer.com partnership team through the designated channels.