APMEX Precious Metals Review: Product Selection, Pricing & Customer Service Quality

— Review updated Oct 2025

- Oct 29, 2025

APMEX stands as a reliable precious metals dealer with over 20 years in business, offering an extensive selection of gold, silver, platinum, and collectible coins.

Their competitive pricing structure and secure storage options make them suitable for both beginners and experienced investors.

While their premiums may occasionally run higher than competitors, their A+ BBB rating, robust verification processes, and responsive customer service justify their position as a leading bullion retailer.

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APMEX At glance

Popularity

The popularity score indicates the percentage of customers choosing this company the last 90 days.

Customer Experience

Customers consistently praise the wide selection of products, secure packaging, and reliable delivery of authentic precious metals. The website is user-friendly with detailed product information, though some report occasional technical issues.

Company name

APMEX

Website

https://www.apmex.com/

Pricing

Competitive spot prices for precious metals, but premiums tend to be higher than industry average. Additional fees for credit card purchases and shipping costs on orders under $199 impact overall value.

Customer Support

Multiple contact options including phone, email, and live chat, but response times vary from same-day to 3+ days. Customer reviews indicate mixed experiences with some reporting excellent service while others note challenges with complex issues.

Terms and Flexibility

APMEX provides clear terms with comprehensive policies for purchases and returns. Their market loss policy and shipping terms are well-documented, though some customers report restrictive return conditions that require careful consideration.

Pros & Cons

Extensive Product Selection: APMEX offers one of the largest selections of precious metals products in the industry, including gold, silver, platinum, and palladium in various forms (coins, bars, rounds).
Authenticity Guarantee: The company provides a guarantee on the authenticity of all their products, with clear labeling of gold content and fineness, offering customers confidence in their purchases of genuine precious metals.
Educational Resources: APMEX offers comprehensive educational content about investing in precious metals, including guides on dollar-cost averaging and other investment strategies, helping both novice and experienced investors make informed decisions
Loyalty Program and Promotions: They offer a rewards program for repeat customers and special promotions like the APMEX Bullion Credit Card with 4% cash back on precious metals purchases, providing additional value for regular customers.
Established Reputation: As one of the largest and most established online precious metals dealers (founded 1999), APMEX has built a reputation for reliability and legitimacy in an industry where trust is paramount, with millions of orders fulfilled.

Higher Premiums: Multiple customer reviews and comparisons indicate that APMEX typically charges higher premiums over spot price compared to competitors like SD Bullion or BOLD Precious Metals, making their products more expensive overall.
Shipping Delays: Some customers have reported experiencing shipping delays, particularly during periods of high market volatility or high demand, with complaints about lack of updates or communication during these delays.
Inconsistent Customer Service: While some customers praise their service team, others report difficulties in resolving issues, particularly related to delivery problems or payment processing, with mentions of long wait times and repetitive responses.

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