APMEX Precious Metals Review: Product Selection, Pricing & Customer Service Quality

Written by Joe Chappius

- Nov 24, 2025

Adheres to
Reviewed by Ricardo Laizo

APMEX stands as a reliable precious metals dealer with over 20 years in business, offering an extensive selection of gold, silver, platinum, and collectible coins.

Their competitive pricing structure and secure storage options make them suitable for both beginners and experienced investors.

While their premiums may occasionally run higher than competitors, their A+ BBB rating, robust verification processes, and responsive customer service justify their position as a leading bullion retailer.

  • Extensive Product Selection: APMEX offers one of the largest selections of precious metals products in the industry, including gold, silver, platinum, and palladium in various forms (coins, bars, rounds).

  • Authenticity Guarantee: The company provides a guarantee on the authenticity of all their products, with clear labeling of gold content and fineness, offering customers confidence in their purchases of genuine precious metals.

  • Educational Resources: APMEX offers comprehensive educational content about investing in precious metals, including guides on dollar-cost averaging and other investment strategies, helping both novice and experienced investors make informed decisions

How APMEX compares - Financer Score

Financer score™ is our own point system which is updated live and based on several criteria that gives you a balanced view of the company quality.

Financer Score™43

Pricing

70

Competitive spot prices for precious metals, but premiums tend to be higher than industry average. Additional fees for credit card purchases and shipping costs on orders under $199 impact overall value.

Customer Support

60

Multiple contact options including phone, email, and live chat, but response times vary from same-day to 3+ days. Customer reviews indicate mixed experiences with some reporting excellent service while others note challenges with complex issues.

Terms and Flexibility

80

APMEX provides clear terms with comprehensive policies for purchases and returns. Their market loss policy and shipping terms are well-documented, though some customers report restrictive return conditions that require careful consideration.

Popularity

16

The popularity score indicates the percentage of customers choosing this company the last 90 days.

Customer Experience

Customers consistently praise the wide selection of products, secure packaging, and reliable delivery of authentic precious metals. The website is user-friendly with detailed product information, though some report occasional technical issues.

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APMEX Review 2025: Precious Metals Dealer | Extensive Selection