Financer score™ is our own point system which is updated live and based on several criteria that gives you a balanced view of the company quality.
Pricing
Commission-free trading for stocks and ETFs with no account minimums. While there are no basic trading fees, they do charge regulatory fees and recently added a 0.25% annual fee for automated investing. Some specialty transactions may incur fees.
Customer Support
Mixed reviews on response time, ranging from quick (via chat) to several days by email. Support is generally knowledgeable but inconsistent, with some users reporting excellent help while others describe frustrating experiences getting resolutions.
Terms and Flexibility
Clear terms with transparent fee disclosures. Good flexibility with multiple account types and investment options. Well-regulated by SEC and FINRA with strong security measures. Terms are generally user-friendly and easy to understand.
Popularity
The popularity score indicates the percentage of customers choosing this company the last 90 days.
Customer Experience
Customers like SoFi's simple interface but criticize basic charting and limited research tools. Customer service is reported as slow. While commission-free trading appeals to beginners, active traders find the platform lacks advanced features.
