Financer.com Editorial Guidelines

At Financer.com, you’re our first priority. For that reason, we want to share with you our editorial guidelines and how we earn commissions.

Our Vision

To become the number one financial comparison platform in the world.

Our Mission

To help the world make better financial decisions by providing up-to-date comparisons, reviews and financial education.

Core Principles

Radical simplicity

  • Less is more approach: Making it a point to have less clutter in our user interface. More emphasis on the important functions on the website.
  • Professional yet simple: Writing in a way that is professional but understanding to people without financial expertise or knowledge.
  • Very low threshold to start using services we recommend: No unnecessary forms, no signups, no email subscriptions necessary to use our core functionality.

High transparency

  • Financer.com strives to present the full price overview including hidden costs and fees of the services and products we include in our comparison.
  • We always include external links to sources, so anyone can easily verify any fact included in our editorial and commercial content.
  • We visibly disclose how we make money and how ratings work on all relevant pages.

Customer satisfaction

  • Having a long-term scope of focus has always been a priority for Financer.com.
  • Customer satisfaction is more important than making money. 
  • When there’s a choice between applying a short term strategy, get profit quickly, but not deliver to our visitors, or a long term strategy that yields profit later, and helps our visitor, we’ll go with the latter every time.
  • Our content is designed to help people of all financial backgrounds.

Accuracy and Complete Information

  • All content is fact-checked before published, flowing through a fact-checking process involving writers, editors and copy editors.
  • The facts we source are verifiable and come from authoritative and reputable sources, such as government websites, expert interviews, industry websites and scientific papers.
  • We don’t use unnamed sources.
  • We always aim to provide the complete picture in our editorial and commercial content, meaning the reader will be left satisfied with the information provided.

Independence

  • All the viewpoints in Financer.com’s content is editorial, meaning it’s based testing, researching and comparing similar products.
  • All reviews and content on Financer.com strives to be objective and factual, based on the features of the products as well as real testing.

Chief Editor

All content production on Financer.com US is overseen by Joe Chappius. With more than a decade of experience in the financial industry, and a keen eye for detail, Joe ensures that the content on Financer.com meets the highest standards of accuracy, relevance, and clarity.

Product and Company Reviews

At Financer.com, we take pride in our unbiased reviews. When reviewing products or companies, we consider a range of factors, including user feedback, product features, fees, and overall value.

Our reviews are designed to give our users a clear picture, helping them make informed choices.

Read more about how we review products.

Contact Us

If you come across any issues with our content or have suggestions for improvement, we encourage you to reach out to us.

Your feedback is invaluable in maintaining the quality and integrity of our platform. You can contact us here.

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